Multidisciplinary Design Researcher & Strategist
Multidisciplinary Design Researcher & Strategist
Hello, I’m a multidisciplinary Design Researcher & Strategist whose work moves fluidly across art, media, and design.
I began as a painter and writer, publishing early travel and fashion features with Outlook Traveller and ELLE India. From there, I moved into advertising at MullenLowe, working on campaigns for global brands, and later into consulting at PwC, where I led content and learning design projects with cross-functional teams. My journey has also included UX design for healthtech—creating human-centered digital products—and building Shopify and Squarespace fashion e-commerce websites, handling everything from copywriting and image editing to product pages and user flows.
At the heart of it all is one thread: a passion for turning ideas into experiences that inspire, inform, and connect. Whether it’s a canvas layered in oil and ink, a brand story told across platforms, or a digital product designed to make life easier, I bring imagination and precision together. My work lives at the intersection of creativity and impact—where art, design, and strategy meet to create something meaningful.
Collaborative
Great design starts with great teamwork. I believe in bringing everyone to the table—clients, stakeholders, and users—to craft solutions that truly hit the mark. Together, we build something better.
Design Approach
Iterative
I’m all about refining and evolving. I start with a solid foundation, test, gather feedback, and keep tweaking until it’s just right. It’s a process, and it’s worth it.
Research Based
Design isn’t just about making things look good—it’s about understanding the problem first. I dig deep into user insights and market trends to ensure every decision is backed by research, so the final product really works.
Fortes
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Designing digital experiences that don’t just work but wow. By diving deep into user behavior and preferences, I craft intuitive interfaces that engage and delight. With an end-to-end process—research, strategy, design, and testing—I’ve helped a range of clients bring their ideas to life.
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Creating innovative strategies that don’t just align with your business goals—they amplify them. I thrive on solving complex challenges by applying design thinking methods, turning roadblocks into opportunities. From uncovering insights to crafting tailored solutions, I help businesses navigate the messy middle with clarity and creativity, delivering results that make an impact.
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Harnessing the power of data to craft strategies that elevate your online presence and drive real engagement. By analyzing insights and trends, I create targeted solutions that don’t just grab attention but keep your audience coming back for more.
I specialize in creating seamless experiences where design meets strategy. Over the years, I’ve taken on diverse roles across advertising, branding, marketing, and even fashion.
Here’s the magic I bring to the table.
Education
MPS Digital Product Design, Parsons
2022-2023
MS Integrated Marketing, NYU
2018-2020
BBA Strategic Design & Management, Parsons
2013-2017
Team Love & Rave Reviews
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She takes full ownership of her work and manages team dynamics with ease. In a short time, she has demonstrated impressive leadership capabilities. She is responsible, hardworking, and solution-oriented, and her creativity shines through in her collaborative approach.
Abhijit Bharatkumar, Director @ PwC
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She has immense potential to lead an entire project on her own. She demonstrates strong communication skills and creativity. Despite being new to the critical software, she quickly mastered it and even trained others. She understood its importance for the project and made an extra effort to learn it under tight deadlines. She also showed remarkable maturity in team leadership, consistently going above and beyond for both the team and the project. Despite being new to the firm, she was appointed lead designer and exceeded expectations.
Sujatha Menon, Associate Director @ PwC
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Working with Vidushi was an incredible experience. She is a holistic leader and manager who instilled confidence in me to learn, take on new tasks, and develop my own leadership skills. I would love to collaborate with her again. Under her guidance, I grew significantly as a professional. She's also an amazing career counselor who always recognizes and highlights the strengths of her team.
Arunima Walimbe, Junior Associate @ Pwc
