Multidisciplinary Design Researcher & Strategist

Multidisciplinary Design Researcher & Strategist

Woman's face and shoulders painted with vibrant blue, gold, and red colors on a dark background.

Hello, I’m a multidisciplinary Design Researcher & Strategist whose work moves fluidly across art, media, and design.

I work at the intersection of UX research, product strategy, and design, with experience across consulting, advertising, and product design. I’ve led UX research, UX/UI, and end-to-end 0→1 product design for finance, healthtech, non-profits, and e-commerce platforms. Using a mix of qualitative and quantitative research methods, I translate user insights into clear product strategies and usable, accessible digital experiences.

With 5+ years of experience across India and the U.S., I collaborate closely with cross-functional teams to simplify complex systems, improve usability, and align stakeholders to deliver scalable, high-impact digital products. My work combines research rigor with creative thinking—turning complex ideas into experiences that are clear, inclusive, and meaningful.

At the heart of it all is one thread: a passion for turning ideas into experiences that inspire, inform, and connect. Whether it’s a canvas layered in oil and ink, a brand story told across platforms, or a digital product designed to make life easier, I bring imagination and precision together. My work lives at the intersection of creativity and impact—where art, design, and strategy meet to create something meaningful.

Collaborative

Great design starts with great teamwork. I believe in bringing everyone to the table—clients, stakeholders, and users—to craft solutions that truly hit the mark. Together, we build something better.

Design Approach

Iterative

I’m all about refining and evolving. I start with a solid foundation, test, gather feedback, and keep tweaking until it’s just right. It’s a process, and it’s worth it.

Research Based

Design isn’t just about making things look good—it’s about understanding the problem first. I dig deep into user insights and market trends to ensure every decision is backed by research, so the final product really works.

Fortes

  • Designing digital experiences that don’t just work but wow. By diving deep into user behavior and preferences, I craft intuitive interfaces that engage and delight. With an end-to-end process—research, strategy, design, and testing—I’ve helped a range of clients bring their ideas to life.

  • Creating innovative strategies that don’t just align with your business goals—they amplify them. I thrive on solving complex challenges by applying design thinking methods, turning roadblocks into opportunities. From uncovering insights to crafting tailored solutions, I help businesses navigate the messy middle with clarity and creativity, delivering results that make an impact.

  • Harnessing the power of data to craft strategies that elevate your online presence and drive real engagement. By analyzing insights and trends, I create targeted solutions that don’t just grab attention but keep your audience coming back for more.

I specialize in creating seamless experiences where design meets strategy. Over the years, I’ve taken on diverse roles across advertising, branding, marketing, and even fashion.

Here’s the magic I bring to the table.

Education

MPS Digital Product Design, Parsons

MS Integrated Marketing, New York University


BBA Strategic Design & Management, Parsons


2013-2017

2018-2020

2022-2023


Experience


UX Researcher, Freelance

UX Researcher, Healthper

UX Researcher & Designer, PwC India


2021-2022


2020-2021

UX Researcher & Designer, Creative Mischief

2023-2024


Digital Design Manager, Showroom 50

2020



Creative Strategist, MullenLoweLintas

2017-2018

2024-Present

Work but Fun

  • Bookstagrammer

    @cursed.creative

  • Indian Classical Music

    Vocalist and Harmonium Player

  • Award Winning Artist

    Mix-media Painter

  • Baker

    Cakes, Chocolates and Cocktails
    Culinary Enthusiast chasing NYC reservations

  • Spiritual Guide

    Tarot, Runes, and Numerology
    Angel and Reiki Healing

  • Social Volunteer

    Upskilling Women, Children and Young Girls
    Digital Strategies for Breast Cancer, NGOs etc.