User Experience Designer and Researcher
User Experience Designer and Researcher
Hello, Iām a multidisciplinary User Experience Designer & Researcher with 4+ years of experience crafting end-to-end digital experiences, and a background in marketing.
Specializing in e-commerce, finance, wellness, and non-profits, I bring a proven track record of delivering impactful, user-centric designs across platformsācombining innovative design, strategy, and a deep understanding of user needs.
Whether solving complex problems for startups, agencies, consulting firms, or big brands, I thrive on creating accessible, intuitive experiences that delight users and drive business growth.
My Design Approach
Collaborative
Great design starts with great teamwork. I believe in bringing everyone to the tableāclients, stakeholders, and usersāto craft solutions that truly hit the mark. Together, we build something better.
Iterative
Iām all about refining and evolving. I start with a solid foundation, test, gather feedback, and keep tweaking until itās just right. Itās a process, and itās worth it.
Research Based
Design isnāt just about making things look goodāitās about understanding the problem first. I dig deep into user insights and market trends to ensure every decision is backed by research, so the final product really works.
My Fortes
I specialize in creating seamless experiences where design meets strategy. Over the years, Iāve taken on diverse roles across advertising, branding, marketing, and even fashion.
Hereās the magic I bring to the table.
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Designing digital experiences that donāt just work but wow. By diving deep into user behavior and preferences, I craft intuitive interfaces that engage and delight. With an end-to-end processāresearch, strategy, design, and testingāIāve helped a range of clients bring their ideas to life.
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Creating innovative strategies that donāt just align with your business goalsāthey amplify them. I thrive on solving complex challenges by applying design thinking methods, turning roadblocks into opportunities. From uncovering insights to crafting tailored solutions, I help businesses navigate the messy middle with clarity and creativity, delivering results that make an impact.
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Harnessing the power of data to craft strategies that elevate your online presence and drive real engagement. By analyzing insights and trends, I create targeted solutions that donāt just grab attention but keep your audience coming back for more.
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Turning ideas into reality, even in the most fast-paced, agile environments. With experience managing creative projects across consulting firms, start-ups, small businesses, fashion, advertising agencies, and magazines, Iāve mastered every aspect of creative management. From concept to execution, I know how to keep things moving and deliver results, no matter the challenge.
What Iāve been upto
Healthper, UX Designer and Researcher
MPS Digital Product Design, Parsons
2023-2024
2022-2024
Creative Mischief, UX Designer
2020-2021
PwC India, Product Designer
2021-2022
Showroom 50, Digital Design Manager
2020
MS Integrated Marketing, NYU
2018-2019
MullenLoweLintas, Creative Strategist
2013-2017
BBA Design Management, Parsons
2013-2017
In a nutshell
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5+ Live Website Launched
For 4 happy clients
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Double Master's Degrees
MS Integrated Marketing, NYU
MPS Experience Design, Parsons -
4+ Years of Design Experience
Across web, mobile, and print
The Hype Is Real
Team Love & Rave Reviews
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She takes full ownership of her work and manages team dynamics with ease. In a short time, she has demonstrated impressive leadership capabilities. She is responsible, hardworking, and solution-oriented, and her creativity shines through in her collaborative approach.
Abhijit Bharatkumar, Director @ PwC
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She has immense potential to lead an entire project on her own. She demonstrates strong communication skills and creativity. Despite being new to the critical software, she quickly mastered it and even trained others. She understood its importance for the project and made an extra effort to learn it under tight deadlines. She also showed remarkable maturity in team leadership, consistently going above and beyond for both the team and the project. Despite being new to the firm, she was appointed lead designer and exceeded expectations.
Sujatha Menon, Associate Director @ PwC
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Working with Vidushi was an incredible experience. She is a holistic leader and manager who instilled confidence in me to learn, take on new tasks, and develop my own leadership skills. I would love to collaborate with her again. Under her guidance, I grew significantly as a professional. She's also an amazing career counselor who always recognizes and highlights the strengths of her team.
Arunima Walimbe, Junior Associate @ Pwc