Multidisciplinary Design Researcher & Strategist
Multidisciplinary Design Researcher & Strategist
Hello, I’m a multidisciplinary Design Researcher & Strategist whose work moves fluidly across art, media, and design.
I work at the intersection of UX research, product strategy, and design, with experience across consulting, advertising, and product design. I’ve led UX research, UX/UI, and end-to-end 0→1 product design for finance, healthtech, non-profits, and e-commerce platforms. Using a mix of qualitative and quantitative research methods, I translate user insights into clear product strategies and usable, accessible digital experiences.
With 5+ years of experience across India and the U.S., I collaborate closely with cross-functional teams to simplify complex systems, improve usability, and align stakeholders to deliver scalable, high-impact digital products. My work combines research rigor with creative thinking—turning complex ideas into experiences that are clear, inclusive, and meaningful.
At the heart of it all is one thread: a passion for turning ideas into experiences that inspire, inform, and connect. Whether it’s a canvas layered in oil and ink, a brand story told across platforms, or a digital product designed to make life easier, I bring imagination and precision together. My work lives at the intersection of creativity and impact—where art, design, and strategy meet to create something meaningful.
Collaborative
Great design starts with great teamwork. I believe in bringing everyone to the table—clients, stakeholders, and users—to craft solutions that truly hit the mark. Together, we build something better.
Design Approach
Iterative
I’m all about refining and evolving. I start with a solid foundation, test, gather feedback, and keep tweaking until it’s just right. It’s a process, and it’s worth it.
Research Based
Design isn’t just about making things look good—it’s about understanding the problem first. I dig deep into user insights and market trends to ensure every decision is backed by research, so the final product really works.
Fortes
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Designing digital experiences that don’t just work but wow. By diving deep into user behavior and preferences, I craft intuitive interfaces that engage and delight. With an end-to-end process—research, strategy, design, and testing—I’ve helped a range of clients bring their ideas to life.
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Creating innovative strategies that don’t just align with your business goals—they amplify them. I thrive on solving complex challenges by applying design thinking methods, turning roadblocks into opportunities. From uncovering insights to crafting tailored solutions, I help businesses navigate the messy middle with clarity and creativity, delivering results that make an impact.
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Harnessing the power of data to craft strategies that elevate your online presence and drive real engagement. By analyzing insights and trends, I create targeted solutions that don’t just grab attention but keep your audience coming back for more.
I specialize in creating seamless experiences where design meets strategy. Over the years, I’ve taken on diverse roles across advertising, branding, marketing, and even fashion.
Here’s the magic I bring to the table.
Education
MPS Digital Product Design, Parsons
MS Integrated Marketing, New York University
BBA Strategic Design & Management, Parsons
2013-2017
2018-2020
2022-2023
Experience
UX Researcher, Freelance
UX Researcher, Healthper
UX Researcher & Designer, PwC India
2021-2022
2020-2021
UX Researcher & Designer, Creative Mischief
2023-2024
Digital Design Manager, Showroom 50
2020
Creative Strategist, MullenLoweLintas
2017-2018
2024-Present
Work but Fun
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Bookstagrammer
@cursed.creative
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Indian Classical Music
Vocalist and Harmonium Player
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Award Winning Artist
Mix-media Painter
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Baker
Cakes, Chocolates and Cocktails
Culinary Enthusiast chasing NYC reservations -

Spiritual Guide
Tarot, Runes, and Numerology
Angel and Reiki Healing -
Social Volunteer
Upskilling Women, Children and Young Girls
Digital Strategies for Breast Cancer, NGOs etc.